Posted by Joseph Puopolo on Mar 31, 2012 | 0 comments
It’s the eve of WrestleMania 28, and I got a chance to meet with Dwayne “The Rock” Johnson. What does that have to do with tech? Well, in the video interview, Johnson shares his thoughts on how social media has changed the game, what is his favorite tech and how he uses it to engage his fans.
Johnson says he launched his Twitter account a little more than a year ago, and that...
read more
Posted by Joseph Puopolo on Feb 26, 2012 | 1 comment
Here I sit, in an airplane on the tarmac of Miami International Airport. Our flight home should have left the ground over an hour ago. My wife is next to me, just about ready to climb out and start pushing the plane herself. I am annoyed and frustrated, and anxious to be winging our way back home. With any luck, we will be in the air by the time I finish this post and I can deride a company for...
read more
Posted by Joseph Puopolo on Feb 13, 2012 | 0 comments
After nearly 18 months of sticker awesomeness, I have mutually decided with StickerYou to part from the company. Over the past year we have accomplished so many things, whether it is getting picked up by Groupon or Living Social and having our retail product featured in Toys R’ Us and other major retailers.
Over the past year we have accomplished some amazing things:
500% Increase in Traffic...
read more
Posted by Joseph Puopolo on Feb 12, 2012 | 0 comments
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you.
For the uninitiated, gamification, said simply, is the use of game design techniques and mechanics...
read more
Posted by Joseph Puopolo on Jan 29, 2012 | 0 comments
The content creation class shall inherit the Internet. Richard Florida coined the expression the “Creative Class”, his belief being that these some 30 to 40 million would be the driving force for economic development in a postindustrial world. Instead of driving the macro economy the Content Creation Class refers to the group of people who drive content on the internet those that write...
read more
Posted by Joseph Puopolo on Jan 26, 2012 | 1 comment
So I usually have a pretty lively Superbowl party and this year I decided to evolve it further. One of the highlight of my party 2 years ago was that Mill Street Brewery and a few other companies sponsored their product for the party. I thought this year I would take this to the next level and see how I could expand this, hence my Social Media Influencer Superbowl Party. This year I am actively...
read more