The Home of Joseph Puopolo
After nearly 18 months of sticker awesomeness, I have mutually decided with StickerYou to part from the company. Over the past year we have accomplished so many things, whether it is getting picked up by Groupon or Living Social and having our retail product featured in Toys R’ Us and other major retailers. Over the past year we have accomplished some amazing things: 500% Increase in Traffic...
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Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash. Gamification has become one of the hottest buzz words in the industry and is probably in the process of taking over a website or user experience near you. For the uninitiated, gamification, said simply, is the use of game design techniques and mechanics...
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In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. One person who has helped brands navigate the proverbial social media minefield is Amy Jo Martin. She is the founder of Digital Royalty, a social media firm...
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Ever since game dynamics really took center stage with things like Foursquare, I have become very interested in how people become so quickly enticed in to getting badges and earning points. There are have been other companies who have taken gamification to websites. Two companies, specifically Badgeville and Bigdoor, have caught my attention. I will be writing a detailed article on both. In the...
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A loving heart is the truest wisdom. – Charles Dickens As the holidays approaches each year, while many gather to celebrate their many blessings they have received over a feast of food, many go without. There are many families struggling to put food on the table, especially during the holidays. The Toronto Daily Bread Foodbank valiantly tries to make sure every table has food, but even...
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Have you been waiting for a taxi to come take you to an airport and it never comes? Or worse yet, you have ordered a car and don’t know where it is. A Toronto based company named Winston aims to change the way you call for a taxi or limo. Launching today exclusively in Toronto, Winston is going direct to cab or car companies and pitching a different way to operate. Instead of high overhead...
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