Posts Tagged "The Rock"

Dwayne “The Rock” Johnson On Social Media And His Favorite Tech

Posted by on Mar 31, 2012 | 0 comments

Dwayne “The Rock” Johnson On Social Media And His Favorite Tech

  It’s the eve of WrestleMania 28, and I got a chance to meet with Dwayne “The Rock” Johnson. What does that have to do with tech? Well, in the video interview, Johnson shares his thoughts on how social media has changed the game, what is his favorite tech and how he uses it to engage his fans. Johnson says he launched his Twitter account a little more than a year ago, and that...

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Boots to Asses – WWE social media strategy leaves others in the dust

Posted by on Nov 25, 2011 | 1 comment

Boots to Asses – WWE social media strategy leaves others in the dust

Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the Rock quickly coined a new catchphrase “Boots to Asses” and...

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