Posts Tagged "UFC"

“Twitter is the greatest invention in marketing history” Says UFC’s Dana White

Posted by on Dec 10, 2011 | 1 comment

“Twitter is the greatest invention in marketing history” Says UFC’s Dana White

I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the past 3 years, Dana White and the UFC have built a very strong social media presence. I wanted to speak to the head of the UFC himself and get some more detail on what he thinks of Twitter and other social media...

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Boots to Asses – WWE social media strategy leaves others in the dust

Posted by on Nov 25, 2011 | 1 comment

Boots to Asses – WWE social media strategy leaves others in the dust

Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the Rock quickly coined a new catchphrase “Boots to Asses” and...

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