Posted by Joseph Puopolo on Apr 10, 2012 | 1 comment
WrestleMania has transformed itself from a small wrestling event to an international media spectacle. In its 28th incarnation, held at the beginning of this month, there were no signs of it stopping.
The WWE did something unique last year – it announced the main event for Wrestlemania over a year in advance. The big match featured Dwayne “The Rock” Johnson, a huge cross-over star, and John...
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Posted by Joseph Puopolo on Mar 31, 2012 | 0 comments
It’s the eve of WrestleMania 28, and I got a chance to meet with Dwayne “The Rock” Johnson. What does that have to do with tech? Well, in the video interview, Johnson shares his thoughts on how social media has changed the game, what is his favorite tech and how he uses it to engage his fans.
Johnson says he launched his Twitter account a little more than a year ago, and that...
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Posted by Joseph Puopolo on Dec 10, 2011 | 1 comment
I got to sit down and interview Dana White ahead of UFC 140. The event takes place on December 10th in Toronto, Canada and like every UFC event, heavily hyped via social media. Over the past 3 years, Dana White and the UFC have built a very strong social media presence. I wanted to speak to the head of the UFC himself and get some more detail on what he thinks of Twitter and other social media...
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Posted by Joseph Puopolo on Nov 25, 2011 | 1 comment
Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the Rock quickly coined a new catchphrase “Boots to Asses” and...
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Posted by Joseph Puopolo on Nov 9, 2011 | 0 comments
Have you been waiting for a taxi to come take you to an airport and it never comes? Or worse yet, you have ordered a car and don’t know where it is. A Toronto based company named Winston aims to change the way you call for a taxi or limo. Launching today exclusively in Toronto, Winston is going direct to cab or car companies and pitching a different way to operate. Instead of high overhead...
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